Ashley had been working in podcasting for years. She knew the field so well she could name everyone better than her at every specific sub-skill. So she held back. Didn't hang her shingle. Disqualified herself for years against specialists she thought outranked her.
One conversation about the full picture of what it meant to help people avoid the years of struggle she had gone through. She landed two paying clients later that week.
Her expertise was never the problem. Nobody had ever helped her see what she actually had. That's the work LifeAlchemyOS does.